// The Singularity has been defined as that point in time when computers can program themselves and we enter exponential growth and human potential. We’re not talking about that kind of singularity.
We’re talking about the domino effect that comes from solving one problem and quickly finding another problem downstream. Problems don't get solved with a patchwork of tech. If we tug on one issue, we’re likely going to find another.
Every problem is different, and requires a deep understanding of how to solve it. But it can get confusing routing through all the technological layers, marketing opinions, and leadership politics.
Clarity can only arrive once the whole of the matter is put into perspective. This is what we call Solution Singularity.
When you run into new communications challenges,
// A pattern emerges: every digital problem can be broken down into two basic parts: You either want to effectively push information, or you want to pull information.
Effective content should inform and cause action. Whether it’s a web presence, web app or a multi-layered dynamic behemoth, understanding how to organize information and disseminate it in a meaningful way to your audience is the way an idea gets across. This is information pushing.
Sometimes your problem isn’t so much marketing the 'push' content as much as it is having your finger on the pulse of an information source. How many sales? Who did what? Where did this come from? That's pulling information.
// Everyone is a point on the vast network of connections that is the media, technology and marketing landscape.
Today, everything is connected. The content you created to stream will need to be edited for multiple media platforms and needs to talk with several other platforms. The digital tools you use might be a great as marketing tool, but leadership may additionally want you to connect with your company’s scheduling solution. How do you go about it? Who do you reach out to? Can you develop custom tools in house? The strategy of isolating digital areas comes at the cost of communication challenges, resource heavy options, and sluggish traction.
No matter how many lines of code we write, how many processes we automate, we can never forget that what we’re doing is for other humans. Beauty, art, color, fragrance, tone. Focusing on the senses brings meaning to the mind.
Tapping into the conscious canvas of the mind to trigger action and reaction is at the core of our existence. We factor in how people feel. It's hard wired in every human.
How do you activate visual bias to work at your favor? How do you make it intuitive and approachable? How to manipulate aesthetic principles to drive people to the core of your message? Is there a way to make this design more intuitive? Does this make me take action?
When you the user feelings are in sight, you can create a truly memorable, effective and beautiful product.
Framing a photographic scene, producing a promo video, developing high level web applications, designing thoughtful content, structuring a complex database -- all of these things require foresight, planning, and imagination.
We take steps through possible futures (“we’ll keep the database structure open for adjustments”), inevitable changes (“This design trend isn’t going to be around forever”), and potential opportunities (“If they end up launching an app, we’ll be ready”).
Limiting creativity to the “visual” side of the project, treating the data, logic and storage stack like something set in stone is what we won't do.
Creativity is multifaceted and always expanding.
Much like climbing a mountain, think of us your Sherpa, experienced and agile on the digital mountainside that can work smart at identifying potential problems and opportunities before they arrive.
Things move quickly and change even faster on the web. Trusting seasoned veterans and talented scouts will keep you from costly mistakes.
Are you still looking to the guy that “does web” to lead the way?
Don’t hammer away at problems when we can fine tune the help you need with the job. We offer business like yours the following services:
// Web Based Solutions
// Code Development
// Custom CRM Platforms
// Design & Analytics
// Digital Marketing
